Privacy Policy

Effective Date: 18 June 2026

  1. Introduction

The Aventive Group Ltd (“Aventive”, “we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, disclose and protect your personal data when you visit our website, use our services, communicate with us, or otherwise interact with us.

We process personal data in accordance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (“PECR”).

Please read this Privacy Policy carefully to understand how we handle your personal information.

The Aventive Group Ltd

Registered Office:
5 South Charlotte Street, Edinburgh, Scotland, EH2 4AN
Company Number: SC421345

Trading Office:
Unit J4, unit, Lyntown Trading Estate, Lynwell Rd, Eccles, Manchester M30 9QG

Website: www.theaventivegroup.com

For the purposes of data protection legislation, The Aventive Group Ltd acts as the Data Controller in relation to personal data collected through our website and services

  1. Scope of This Policy

This Privacy Policy applies to personal data collected through:

  • Our website 
  • Online enquiry forms 
  • Email communications 
  • Mobile applications (where applicable) 
  • Social media interactions 
  • Business communications and service enquiries 

This Policy does not apply to third-party websites, services or applications that may be linked from our website. We encourage you to review their privacy policies separately.

  1. Personal Data We Collect

We may collect and process the following categories of personal data:

Information You Provide

  • Full name 
  • Email address 
  • Telephone number 
  • Company name 
  • Job title 
  • Postal address (where applicable) 
  • Enquiry details and correspondence 
  • Event or service requirements 

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address 
  • Browser type and version 
  • Device information 
  • Operating system 
  • Website usage data 
  • Cookie identifiers 
  • Referral source information 

Further details are available in our Cookie Policy.

  1. Lawful Bases for Processing

Under UK GDPR, we process personal data on one or more of the following lawful bases:

Contractual Necessity

Where processing is necessary to:

  • Respond to enquiries 
  • Provide quotations 
  • Deliver contracted services 
  • Manage customer relationships 

Legitimate Interests

Where processing is necessary for our legitimate business interests, including:

  • Improving our services 
  • Website administration 
  • Preventing fraud and misuse 
  • Business development 
  • Internal reporting and analytics 

We always balance our legitimate interests against your rights and freedoms.

Consent

Where required by law, including:

  • Marketing communications 
  • Certain cookies and tracking technologies 

You may withdraw your consent at any time.

Legal Obligation

Where processing is necessary to comply with legal or regulatory requirements, including accounting, taxation and statutory reporting obligations.

  1. How We Use Your Personal Data

We may use your personal data to:

  • Respond to enquiries and requests 
  • Provide products and services 
  • Manage bookings and contractual arrangements 
  • Process payments and invoices 
  • Improve our website and services 
  • Maintain security and prevent fraud 
  • Send service-related communications 
  • Send marketing communications where consent has been provided 
  • Conduct business analysis and reporting 
  • Comply with legal and regulatory obligations 

Where possible, analytical and reporting data may be anonymized.

  1. Marketing Communications

We will only send marketing communications where:

  • You have provided your consent; or 
  • We are otherwise permitted to do so under applicable law. 

You may unsubscribe from marketing communications at any time by:

  • Clicking the unsubscribe link in our emails; or 
  • Contacting us directly using the details above. 

Withdrawing consent will not affect the lawfulness of processing carried out before consent was withdrawn.

  1. Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

  • Ensure website functionality 
  • Improve user experience 
  • Analyze website performance 
  • Deliver relevant advertising 

Where required by law, we will seek your consent before placing non-essential cookies on your device.

Further information can be found in our Cookie Policy.

  1. Sharing Your Personal Data

We may share personal data with trusted third-party service providers who assist us in operating our business.

These may include:

  • Mailchimp (email marketing services) 
  • Google Analytics (website analytics) 
  • Meta Platforms Ireland Limited (advertising services) 
  • Current RMS (event rental and business management platform) 
  • TeamTrack CRM (customer relationship management, sales pipeline and business development platform) 
  • Google Workspace and Google Cloud services 
  • Cloud hosting and storage providers 
  • IT support and website management providers 
  • Professional advisers including legal, accounting and insurance providers 

We require all third parties to process personal data securely and only in accordance with our instructions and applicable data protection laws.

We do not sell personal data to third parties.

  1. International Transfers

Some of our service providers may process personal data outside the United Kingdom.

These providers may include Google, Mailchimp, Meta Platforms, Current RMS and TeamTrack CRM.

Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including:

  • UK adequacy regulations; 
  • International Data Transfer Agreements (IDTAs); 
  • UK Addendum to the European Commission Standard Contractual Clauses (SCCs); or 
  • Other legally recognized transfer mechanisms. 

These safeguards are designed to ensure that personal data receives an equivalent level of protection.

  1. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including:

  • General enquiries, website contact submissions and prospective customer records: up to 24 months from the date of last contact 
  • Customer records, contracts, project documentation, invoices and related business records: 7 years following the end of the customer relationship 
  • Providing services and maintaining customer relationships 
  • Complying with legal, regulatory, accounting and tax obligations 
  • Resolving disputes and enforcing legal rights 

When personal data is no longer required, it will be securely deleted, anonymized or otherwise disposed of in accordance with our retention procedures.

  1. Your Rights

Under UK GDPR, you have the right to:

  • Request access to your personal data; 
  • Request correction of inaccurate or incomplete data; 
  • Request erasure of your personal data; 
  • Request restriction of processing; 
  • Object to processing based on legitimate interests; 
  • Withdraw consent where processing is based on consent; 
  • Request the transfer of your personal data to another organisation (data portability); 
  • Not be subject to automated decision-making where applicable. 

To exercise any of these rights, please contact:

Email: gdpr@aventivegroup.co.uk

We may request proof of identity before responding to certain requests.

  1. Complaints

If you are dissatisfied with how we process your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Information about how to make a complaint can be found at:

https://www.ico.org.uk

We would, however, appreciate the opportunity to address your concerns before you contact the ICO.

  1. Children’s Privacy

Our services are intended for business users and adults aged 18 years or over.

We do not knowingly collect personal data from children under the age of 18. If we become aware that such data has been collected, we will take appropriate steps to delete it.

  1. Data Security

We implement appropriate technical and organizational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access.

Such measures may include:

  • Encryption 
  • Access controls 
  • Secure hosting environments 
  • Staff confidentiality obligations 
  • Regular security reviews and audits 

While we take reasonable steps to protect personal data, no method of transmission over the internet can be guaranteed as completely secure.

  1. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the content, privacy practices or security of external websites. We encourage you to review the privacy policies of any third-party websites you visit.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal, regulatory or operational requirements.

Any updates will be published on this page together with the revised effective date.

We encourage users to review this Privacy Policy periodically.

  1. Contact Us

The Aventive Group Ltd
Company Number: SC421345

Trading Office:
Unit J4, unit,
Lyntown Trading Estate,
Lynwell Rd,
Eccles,
Manchester
M30 9QG

Registered Office:
5 South Charlotte Street
Edinburgh
EH2 4AN

Website: www.theaventivegroup.com
Email: Hire@theaventivegroup.com